About Project Upland.

Project Upland was born out of a simple desire to capture a love of the uplands in an artistic and meaningful way. An excuse to hunt more often wasn’t a bad side effect, either. What started as a simple, personal goal in 2014 evolved into a print magazine and a vibrant community that encompasses a diverse group of hunters and dog lovers.

What sets us apart from other media companies is that we truly understand—and live—the upland hunting culture. We know that grouse hunters are different from chukar hunters, pointing dog folks are different from spaniel folks, and double gun people are fanatics—but so are those vintage pump collectors, too. At the end of the day, we all share a love of stories that celebrate our past but also shine a light on our future.

Today, Project Upland is independently owned and managed by business partners A.J. DeRosa and Jennifer Wapenski. They each came to upland hunting on very different paths, but they share an equal passion for bird hunting, good dogs, and storytelling.

Together, A.J. and Jennifer—along with a small staff of irreplaceable talent and passion—aim to serve the upland hunting community with uncompromising ethics, top-notch written and visual content, honest storytelling, and a thoughtful sincerity in all that we do.

If we tell one story, produce one film, take one photo, or record one podcast that inspires someone to either rekindle or discover their love for the uplands, then it was all worth it.